Rebranding and name-change reflects a new and higher direction for the company.

San Francisco – Nearshore Partners today announced its new name, ‘True North,’ and a rebranding strategy to shake up the status quo of the global financial services industry. As part of its mission, True North builds and manages world-class engineering teams to develop the world’s most innovative and profitable FinTech products.

“We are excited to fully align our brand with our core offerings,” said CoFounders, Brian Samson and Alex Gonikman. “We have long been a leader in helping companies change the status quo of financial services, including partnering with several of the most transformative FinTech organizations in the world. We believe our new name captures this more clearly.”

In addition to its new namesake, True North also unveiled a new mantra, “Driving Fintech Forward,” to reflect its role as a catalyst in driving the development of new FinTech technologies and business models.

True North’s growing roster of clients include: LendingClub, the world’s largest online marketplace for borrowers and investors; Upgrade, a consumer-credit platform for online personal loans and credit monitoring; and Hijro, which uses distributed ledger technology to power global financial networks built for trade.